Pure · Permissible · Powerful

Halal + Clean + Modern. All at once.

Halal-certified, cruelty-free, long-lasting, gentle on sensitive skin.

Never reach for Google in the makeup aisle again.

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Halal + Clean + Modern. All at once.

Every other brand offered either high performance or transparency. Never both. The luxury price tag didn’t cover ethics, and certifications weren’t really a part of the conversation. Not anymore. Haya was built at the intersection of clean makeup, halal sourcing, and cutting-edge cosmetic technology; because your standards were never the problem.

Every product. Every application. Every single time.

Halal Certified

Halal Certified

Verified by MUI and BPJPH. Not self-claimed, not marketing language.

Alcohol-Free

Alcohol-Free

Wudu-friendly by design. Safe for sensitive skin. No exceptions.

Cruelty-Free

Cruelty-Free

No animal testing. Ever.

Clean Formulas

Clean Formulas

No parabens, phthalates, sulfates, or fillers. Full lists on every page.

Halal foundation that holds from Fajr to Isha.

Full coverage. No oxidation. Prayer-friendly by design.

A 24-hour waterproof foundation certified halal by MUI and BPJPH. Alcohol-free and halal-certifed, so your coverage stays even, and your wudu stays valid after application. Buildable from a natural skin-like finish to radiant full coverage without caking or settling into fine lines. Formulated with Aloe Vera, Barbary Fig, and Echinacea extracts to hydrate and heal during wear.

$22.00

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Getting ready shouldn't feel like a negotiation.

It's Eid morning. You’ve just completed your wudu. This year every product on your vanity is Haya. You reach for the foundation without checking the label. You apply the lipstick without worry. You say your prayers without doubt. This is what makeup was supposed to feel like all along.

Answers to the questions you've already Googled.

Ingredient breakdowns, halal explainers, and honest guides, because no, 'clean' doesn't automatically mean halal.

Pure Halal Beauty & Makeup Products You Can Trust

Pure Halal Beauty & Makeup Products You Can Trust

If you have ever flipped over a lipstick, squinted at the ingredient list, and thought, "I have no idea what half of this means," you are not alone. For anyone who follows halal principles, that guesswork is not just frustrating; it is a real concern. The good news? Halal beauty is growing fast, and the products available today are genuinely excellent.
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How to Choose the Right Foundation for Your Skin Type

How to Choose the Right Foundation for Your Skin Type

Foundation for oily skin’ or ‘foundation for dry skin’, you’ve probably seen these labels on face product ads or packaging. Is this something that you need to pay attention to? The truth is, the best foundation is the formula and finish that is formulated for your skin's oil production, texture, and sensitivities. When you choose your foundation correctly, it looks flawless all day. When you don't, you get caking, melting, or dry patches.
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Lip Makeup Mania: Types of Lip Products, Finishes, and Application Tips

Lip Makeup Mania: Types of Lip Products, Finishes, and Application Tips

This blog has everything you need to know about lip makeup, all in one place. Starting with a list of the different kinds of lip products, it moves on to instructions on selecting colors and finishes. Then it covers the basics of lip product application with notes on how proper lip care can affect the final results. This comprehensive resource will help even the most basic makeup users get lip makeup right every time. 
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How to Remove Waterproof Eyeliner Safely

How to Remove Waterproof Eyeliner Without Damaging Your Eyes

Your complete guide on how to remove your waterproof eyeliner with step-by-step and gentle techniques, product breakdown, and simple tips and tricks. I love a little bit of eyeliner for daily wear. I hate removing it, though, especially when it’s waterproof, and I’m bone-tired after a whole day of work and errands.  Before I can sink into my bed, however, I need to remove the waterproof eyeliner. Otherwise, I’m risking serious bacterial infections. 
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Questions, answered plainly.

The ones we hear the most, without the marketing language.

  • Most halal brands were built as halal-first and stopped there. Haya was built halal-first and clean-first and modern-first, from formulation to packaging. Nothing feels like a compromise because it wasn't formulated as one.
  • Certified by MUI (Majelis Ulama Indonesia) and BPJPH, two of the most rigorous international halal bodies. Documentation available on request.
  • The whole line. Every product. There's no "halal collection". It's just Haya.
  • All Haya products are cruelty-free. No animal testing at any stage. Some of our products, such as the mascara and blush-stick, contain beeswax, so we’re not 100% vegan.
  • Formulas are alcohol-free and free of parabens, phthalates, sulfates, and synthetic fragrance, the most common reactive ingredients. Patch test if you're new to any formula.
  • Standard US: 3 to 5 business days. Free over $50.